The data controller within the meaning of the EU General Data Protection Regulation and other data protection legislation is:
Communication Art
Dr. Simone Oelker-Czychowski
Mangerstrasse 8
D – 14469 Potsdam
+ 49 331 979 3299
+ 173 616 5586
Email: oelker@communication-art.de
Thank you for your interest in my website. The trust of all visitors and customers, the security of your data and the protection of your privacy are of paramount importance to me. I therefore handle your personal data in accordance with the applicable data protection regulations and this privacy policy. Personal data is information that can be used to identify you, such as your real name, your address or your telephone number.
When you view and use my website without registering or otherwise expressly providing us with information, I process the data transmitted to me with every request from your browser (see ‘Log data’ below). If you expressly provide us with personal data (e.g. via our contact form), this is done solely for the purpose of the enquiry or the relevant request. Please note that data transmission over the internet can never be completely protected against access by third parties.
Below, I would like to explain in more detail what data I process, when and for what purpose. I will explain how the services I offer work and how the protection of your personal data is ensured in this context.
Where I obtain the data subject’s consent for the processing of personal data, Article 6(1)(a) of the GDPR serves as the legal basis.
Where the processing of personal data is necessary for the performance of a contract to which the data subject is a party, Article 6(1)(b) of the GDPR serves as the legal basis. This also applies to processing operations necessary for the implementation of pre-contractual measures.
Where the processing of personal data is necessary for compliance with a legal obligation to which our company is subject, Article 6(1)(c) of the GDPR serves as the legal basis.
Where the processing of personal data is necessary to protect the vital interests of the data subject or of another natural person, Article 6(1)(d) of the GDPR serves as the legal basis.
Where processing is necessary to safeguard a legitimate interest of our company or a third party, and the interests, fundamental rights and freedoms of the data subject do not override the former interest, Article 6(1)(f) of the GDPR serves as the legal basis for data processing.
The data subject’s personal data will be erased as soon as the purpose for which it was stored no longer applies. Data may also be stored if this is required by European or national laws or other regulations to which the controller is subject. Data will also be blocked or deleted when a storage period prescribed by the aforementioned regulations expires, unless there is a need to continue storing the data for the conclusion or performance of a contract.
You have the right to obtain, free of charge, information about the personal data I hold about you, as well as the right to have this data rectified, to restrict its processing, or to have it erased where applicable. You also have the right to data portability. Finally, you have the right to lodge a complaint with the data protection supervisory authority regarding my processing of your personal data.
I would also like to point out that you may object at any time to the future processing of your personal data in accordance with the legal provisions under Article 21 of the GDPR. In particular, you may object to processing for the purposes of direct marketing.
If you have any questions regarding the collection, processing or use of your personal data, or if you wish to request information, have data corrected, restricted or deleted, withdraw any consent you may have given, or object to a specific use of your data, please contact me at the following email address: oelker@communication-art.de
The internet service provider (ISP) automatically collects and stores log data because the processing of this data is technically necessary to display our website to you and to ensure its stability and security. The log data includes the following information:
– Date and time of the request
-Internet address (URL) requested
-URL visited immediately prior to the current visit
-Browser and language used
-Operating system and its user interface
-Visitor’s IP address and hostname
-Access status / HTTP status code
-Amount of data transferred
This data is transmitted to me automatically and cannot be attributed to you personally without a disproportionate amount of effort. The legal basis for the processing of this data is our legitimate interest pursuant to Article 6(1)(f) of the GDPR, as this data processing is necessary for the operation and display of the website. The data is deleted as soon as it is no longer required to fulfil the purpose for which it was collected. In the case of data collected for the provision of the website, this is the case once the respective session has ended. The collection of data for the provision of the website and the storage of data in log files is strictly necessary for the operation of the website. Consequently, the user has no right to object.
I use so-called cookies on my website. Cookies are small text files or other storage technologies that are placed and stored on your device by the web browser you are using. These cookies process certain information about you on an individual basis, such as your browser or location data, or your IP address.
This processing makes my website more user-friendly, effective and secure, as it enables, for example, the display of our website in different languages.
The legal basis for this processing is Article 6(1)(b) of the GDPR, insofar as these cookies process data for the purpose of entering into or performing a contract.
If the processing does not serve the purpose of initiating or fulfilling a contract, my legitimate interest lies in improving the functionality of my website. The legal basis in this case is Article 6(1)(f) of the GDPR.
These session cookies are deleted when you close your web browser.
Please note that certain cookies are set as soon as you visit my website. You can configure your browser to notify you when cookies are set, allowing you to decide whether to accept them on a case-by-case basis, or to block cookies in specific cases – particularly third-party cookies – or to block them altogether. If you do not accept cookies, the functionality of my website may be limited for you.
Where applicable, my website may also use cookies from partner companies with whom I collaborate for the purposes of advertising, analysis or to enhance the functionality of my website.
Please refer to the information below for further details, in particular regarding the purposes and legal basis for the processing of such third-party cookies.
For security reasons, my website uses SSL encryption (Secure Sockets Layer). This protects data being transmitted and prevents it from being read by third parties. You can tell that encryption has been successfully established when the address in the browser’s status bar changes from “http://” to “https://” and a closed padlock icon appears there.
I use the services of ALL-INKL.COM – Neue Medien Münnich, Hauptstraße 68 | D-02742 Friedersdorf for the web hosting of my website and have entered into a data processing agreement with all-inkl.com in accordance with Article 28 of the GDPR. Further information can be found in the privacy policy of all-inkl.com at https://all-inkl.com/datenschutz/. The legal basis is my legitimate interest in the operation and maintenance of the operational security of these websites in accordance with Article 6(1)(f) of the GDPR.
The information provided in this section explains how the registration, distribution, analysis and content of our email newsletter are organised.
If you wish to subscribe to my email newsletter and read it regularly, you must register using a valid email address, thereby giving your consent to the processing of your personal data by me. Please note the declaration of consent on the newsletter registration form.
Before the newsletter is sent, you must expressly confirm to me, as part of the so-called double opt-in procedure, that I should activate the email newsletter service for you. I do this to prevent third-party email addresses from being used for registrations. To this end, you will receive a confirmation and authorisation email from me, in which I ask you to click on the link contained in this email and thereby confirm that you wish to receive my newsletter. If you do not confirm, your personal data will be deleted within 7 days.
In connection with the registration, in addition to the email address, the time of registration, the time of confirmation, the IP address and the consent text are also stored, and I use the email address exclusively for the delivery of the newsletter unless you have expressly consented to any other use.
Small, ‘invisible’ files (beacons) sent with the newsletter enable various analyses to be carried out with a view to improving my services. In this process, the IP address, browser, time of access and opening of the newsletter, and clicking behaviour on links contained within the newsletter are recorded and statistically analysed.
The newsletter is sent on the basis of the recipients’ consent in accordance with Article 6(1)(a) and Article 7 of the GDPR in conjunction with Section 7(2)(3) of the German Unfair Competition Act (UWG). The analysis of open and click-through rates is carried out on the basis of my legitimate interest in accordance with Article 6(1)(f) of the GDPR. My interest is in creating the most suitable offers for my users and achieving this through the analysis of user behaviour, as well as continuously optimising these offers.
Service provider for dispatch: The newsletter is sent using KLICK-TIPP LIMITED
15 Cambridge Court, 210 Shepherd’s Bush Road, London W6 7NJ, United Kingdom (hereinafter referred to as the “distribution service provider”).
I have entered into a data processing agreement with the provider in accordance with Article 28 of the GDPR.
You may cancel your subscription by withdrawing your consent. You may unsubscribe from the newsletter at any time. Please use the link provided.
Unfortunately, it is not possible to opt out of receiving marketing communications or the analysis of user behaviour separately.
This website uses Google Analytics, a web analytics service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses so-called “cookies”, which are text files stored on your computer that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, if IP anonymisation is activated on this website, your IP address will be truncated by Google beforehand within Member States of the European Union or in other signatory states to the Agreement on the European Economic Area.
Only in exceptional cases is the full IP address transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports and statistics on website activity, and to provide other services relating to website and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You can prevent the storage of cookies by adjusting your browser settings accordingly; however, I would like to point out that, in this case, you may not be able to use all the functions of this website to their full extent.
This website uses Google Analytics with the “_anonymizeIp()” extension. This shortens IP addresses during processing; according to Google, this virtually eliminates the possibility of personal identification. If the data collected about you can be linked to a specific individual, this link is immediately severed and the personal data is deleted without delay. I use Google Analytics to analyse and regularly improve the use of my website. The statistics obtained enable me to improve my website and make it more interesting for you as a user. Google is certified under the Privacy Shield Agreement and thereby guarantees compliance with European data protection law.
To protect your personal data, I have entered into a data processing agreement with Google in accordance with Article 28 of the GDPR.
You can find further information about Google here: https://policies.google.com/privacy
This website uses Hotjar to analyse user behaviour and thereby improve the content on this website. The service is provided by Hotjar Ltd, Level 2, St Julians Business Centre, 3 Elia Zammit Street, St Julians STJ 3155, Malta. Hotjar’s technology helps me gain a better understanding of my visitors’ experiences, e.g. how much time users spend on which pages, which links they click on, etc. This enables me to tailor my pages and services to my users’ feedback. Hotjar uses cookies and other technologies to collect information about my users’ behaviour and their devices (in particular the device’s IP address (recorded and stored only in anonymised form), screen size, device type and browser used, location (country only) and preferred language). Hotjar stores this information in a pseudonymised user profile. Neither Hotjar nor I use this information to identify individual users or combine it with other data relating to individual users. Further information can be found in Hotjar’s privacy policy at: https://www.hotjar.com/legal/policies/privacy.
The legal basis for this processing is our legitimate interest, in accordance with Article 6(1)(f) of the GDPR, in providing optimised services through pages tailored on the basis of analytics.
When you contact me (e.g. via the contact form, email, telephone or social media), your details will be processed for the purpose of handling your enquiry and its follow-up in accordance with Article 6(1)(b) of the GDPR. Your details may be stored in a customer relationship management system (“CRM system”) or a similar enquiry management system.
I will delete the enquiries once they are no longer required. I review their necessity every two years; furthermore, the statutory archiving requirements apply.
Within my online service, the so-called “Facebook Pixel” of the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”), is used.
Facebook is certified under the Privacy Shield Framework and thereby guarantees compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
With the help of the Facebook Pixel, Facebook is able to identify visitors to our website as a target audience for the display of advertisements (so-called “Facebook Ads”). Accordingly, I use the Facebook Pixel to ensure that the Facebook Ads I place are shown only to those Facebook users who have demonstrated an interest in my online offering or who exhibit certain characteristics (e.g. interests in specific topics or products, determined on the basis of the websites visited), which I transmit to Facebook (so-called “Custom Audiences”). I also use the Facebook Pixel to ensure that my Facebook Ads match users’ potential interests and do not come across as intrusive. Furthermore, with the help of the Facebook Pixel, I can track the effectiveness of Facebook adverts for statistical and market research purposes by seeing whether users were redirected to my website after clicking on a Facebook advert (so-called “conversion”).
I also use the “Custom Audiences from File” feature provided by the social network Facebook, Inc. In this case, the email addresses of newsletter subscribers are uploaded to Facebook. The upload process is encrypted. The sole purpose of the upload is to identify recipients of my Facebook adverts. I wish to ensure that the adverts are only shown to users who have an interest in my information and services.
The processing of data by Facebook takes place in accordance with Facebook’s Data Policy. General information regarding the display of Facebook adverts can be found in Facebook’s Data Policy: https://www.facebook.com/policy.php.
You can object to the collection of data via the Facebook Pixel and the use of your data for the display of Facebook ads. To control the types of adverts shown to you on Facebook, you can visit the page set up by Facebook and follow the instructions on how to manage your usage-based advertising settings: https://www.facebook.com/settings?tab=ads. These settings apply across all platforms, i.e. they are applied to all devices, such as desktop computers or mobile devices.
My website may incorporate features and content from the Pinterest service, provided by Pinterest Inc., 635 High Street, Palo Alto, CA 94301, USA. This may include, for example, content such as images, videos or text, as well as buttons that allow users to express their appreciation of the content, follow the content creators, or subscribe to my posts. If users are members of the Pinterest platform, Pinterest may associate the use of the aforementioned content and features with the users’ profiles on that platform. Pinterest’s privacy policy: https://about.pinterest.com/de/privacy-policy.
My website may incorporate features and content from the Instagram service, provided by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. This may include, for example, content such as images, videos or text, and buttons that allow users to express their liking of the content or to follow the authors of the content or my posts. If users are members of the Instagram platform, Instagram may associate the access to the aforementioned content and features with the users’ profiles on that platform. Instagram’s privacy policy: http://instagram.com/about/legal/privacy/.
Our website may incorporate features and content from the LinkedIn service, provided by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland. This may include, for example, content such as images, videos or text, as well as buttons that allow users to express their appreciation of the content, contact the authors of the content, or subscribe to our posts. If users are members of the LinkedIn platform, LinkedIn may associate the access to the aforementioned content and features with the users’ profiles on that platform. LinkedIn’s privacy policy: https://www.linkedin.com/legal/privacy-policy.. LinkedIn is certified under the Privacy Shield Agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active). Privacy Policy: https://www.linkedin.com/legal/privacy-policy
I embed videos from the “YouTube” platform provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/
When users leave comments or other posts, their IP addresses may be stored for 7 days on the basis of my legitimate interests within the meaning of Article 6(1)(f) of the GDPR. This is done for our security in the event that someone posts unlawful content in comments or posts (insults, prohibited political propaganda, etc.). In such cases, I may myself be held liable for the comment or post and am therefore interested in the identity of the author.
Furthermore, I reserve the right, on the basis of my legitimate interests pursuant to Article 6(1)(f) of the GDPR, to process users’ data for the purpose of spam detection.
I protect my website and other systems against the loss, destruction, unauthorised access, alteration or disclosure of stored data by unauthorised persons through technical and organisational measures. However, despite these controls, it is not possible to provide complete protection against all risks. Simply by virtue of the connection to the internet and the technical possibilities this entails, no guarantee can be given that content and the flow of information will not be viewed or recorded by third parties.